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The bronze medal, in America anyway, arguably went to Select's Convertors line. This only lasted a couple of years (something like 1984-1985, the boom years), and had no media tie-ins, but is still remembered fondly by a small clutch of collectors. At least, the moulds are generally well-known - outside of North America, the figures were released in a hotchpotch of lines, and a lot of people probably own moulds related to the series without even realising it. The moulds were all licensed from a Japanese company named Mark, who specialised in licensing figures from other manufacturers and making cheap, plastic versions of them, though they also designed some figures themselves. |
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The first series, released in late 1984, consisted of already extant Mark designs. The series' scant mythos pitched the heroic Defenders against the evil Maladroids, with the former protection Earth from an invasion by the latter. It would seem the Convertors were largely intended to be sentient robots - while some packaging refers to the Defenders being created by "Earth's central computers", they do all have brief personalities listed, and no mention of human operators.
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Maladroids had to make do with just two ranges. The standard Maladroids
were around the same size as their Defender counterparts, and again four
were issued. Similarly, they were drawn from Mark's budget figures based
on Takatoku designs - in this case, figures from Macross and Orguss.
Continuing the symmetry, later in the year Select devised their own colour
schemes to replace the Mark colours on the first batch of figures. The
other range was the Motorized Maladroids - these also used friction motors,
but were much smaller than their heroic counterparts, being four versions
of Mark's super-deformed Macross Valkyrie figure.
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Convertors managed a fair measure of success presumably - most transforming robot lines did from mid-1984 to 1985, as Transformers kicked off a craze Hasbro weren't prepared for, and there weren't enough of their own figures to satisfy demand, meaning kids would often settle for something else. It certainly did well enough for Select to commission a batch of new moulds for 1985.
They were joined by new figures in the Mini Bot and Spy brackets. For the former, Mark's designs followed the same transformation as the first releases, but based on vehicles more likely to be found on American roads (the assortment was even patriotically renamed 'American Mini Bots'). The New Spies also took a change of tack, with the robots turning into working amusements (well, and a till) - I'm not 100% sure whether these were designed for Convertors, or taken from an existing Mark line. They do bear the Select stamp like most of the commissioned designs (anything Mark had produced prior to working with Select seems to be unstamped, making identifying bootlegs fun), but who knows how this pair of bottom-feeding companies worked... |
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Sales weren't as good as the initial transforming robot boom turned into a mild bust. Hasbro got their act together with Transformers, and the high profile series began to assert itself over the copycat lines (and the pre-existing - just about - Gobots). To carry on with the common sense assumptions (that are most likely wrong), my guess is that the 1985 series didn't sell as well, and Select cut their losses rather than commissioning more moulds from Mark. Sadly, many of the toys were very cheaply made, and while they're a lot cheaper than Transformers or even Gobots on the secondary market, finding examples of many that are in good condition is tricky. While the figures are a mixed bunch, the line explored some territory its' competitors didn't, and is a fun bunch of curios to collect. |
